What would the holidays be without a few surprises. And that's often what we've gotten at this while of year from Walgreens and its working of record, Downtown Partners/Chicago. Who, after all, could recall an earlier Walgreens furlough achievement featuring a snowman making his progress around a Walgreens co-op as he melted. But not to worry. A faithful Walgreens wage-earner was mopping up after him.
This season, Downtown Partners has opted for more of a harmonious fake show approach. Very optimistic with lots of flow and wit in the belles-lettres -- a trademark of the Downtown Partners operation, where ad copy is always an momentous fractional of ad making's art and craft. The exposition of the Walgreens celebration campaign that debuts this week is "Stay Jolly.
" What could be more apposite when unemployment numbers are still high, and disquiet levels haven't decreased as much as many might have hoped they would. Each of the additional 30-second spots features a childlike dame briskly unfixed along in front of various shifting holiday-themed image that relate to the gifts she's giving this ripen -- all of which can be found at Walgreens. Each of the two starring shoppers offers up her gifting commentary via a bouncy autochthonous mellifluous organization from Mutato Muzika, a Los Angeles-based music house. The singing shoppers get take aback assists from two supporting characters: One is a fellow wearing earphones, and the other -- and funnier of the two -- is a talking moose aptitude that is very troubled he may have been left-hand off the lady's largesse shopping list. We wouldn't want to trick you by suggesting these two Walgreens commercials are hardly ever euphonious productions designed only to entertain.
Just about every retailer is hitting uncompassionate on deals to invite nervous red-letter day shoppers, and Walgreens is no exception. In between all the vocalizing and shifting sets, the commercials do let in organize to explain that Walgreens is sacrifice shoppers $5 in something called "super rhyme cash" for every $25 they spend. And as one of the supporting characters points out, that clink loot is use for anything in the store.
Such a deal is fitting to make a lot of occupy feel very jolly indeed this festival season.
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