Dashboard. Twitter Debuts 'Follower Dashboard,' Opens Geotargeting Spigot Think.

Twitter has rolled out a dashboard that lets marketers access figures about their followers. It shows how a brand's followers have increased over time, breaks down their gender and location, displays what interests they have shown, illustrates how absorbed they are, and details what kinds of Twitter users they follow. Speaking at the Ad Age Digital seminar today, Twitter superintendent of yield Adam Bain announced the tool, dubbed the "Follower Dashboard." ClickZ missed his remarks but followed up with Twitter spokesperson Matt Graves to get additional information. Graves notable marketers can assess their followers' locations by country, state, and in some cases, metropolitan areas.

"In terms of the arrangement piece," he said, "we are starting with retweets. So you can find out what part of your followers have retweeted you." Among the at metrics are whether more man's or female followers are retweeting a label (e.g., 45 percent males vs. 55 percent females) and what share of followers in own states such as California or Illinois are retweeting a company's messages.

"This helps you better conceive of what your Twitter across to means and who these settle are that you have reached," said Graves. He called the dashboard "a starting point." Future text points could number the interest of followers who have "favorited" a brand's tweets, have replied to a tweet, have clicked on a brand's assets or its ads, and other booking factors. Twitter is slowly rolling out more marketer-friendly features. Before today, the most fresh criterion was geotargeting for the Promoted Tweets and Promoted Products platforms.

Graves said that while only selected have beta tested geotargeting in the continue two weeks, now any of Twitter's 600 advertisers can leverage the ability. "It's only for advertisers; it's not flagrant to everybody," he clarified. "They can butt campaigns by more than 120 countries. And within the U.S. for Promoted Tweets, they can goal by more than 200 explicit metropolitan areas.".

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